Shawn Wood delivered a tremendous talk this morning. His use of media support was clean, clear and helpful. He was brilliant.
Here are some of my notes on his talk….
I came to Innovate the first time three years ago; soaked in everything. I’m excited about what GCC does. We’re excited to partner with GCC in One Prayer. I’m honored to be here.
This church is an incredible example to all of – not just for innovation – for what it means to be Kingdom-minded, and to ask, “How can we help other pastors?
Shawn is at Seacoast Church in South Carolina.
Lost 44 lbs one year ago.
Gained 12 lbs back.
Baptist Theological Seminary Grad
My entire job at Seacoast is to create experiences.
People have issues about “stuff” – how we tell the story through spoken or sung word or digital, web, print media, etc. People ask about how we do stuff, plan stuff, how stuff happens.
96% of issues fall into one of those two buckets. Big stuff or little stuff.
4% of the issues fall into the category: “Why did I buy an iphone?”
(My fully charged treo is better than your dead iphone.)
Several paths paralyze.
The Mooey Principle:
“Mooey is the stuffed head of a cow on a blanket.” Mooey is an important part of our family.
Mooey was purchased from some website in Europe…as a “back up” Mooey. When Mooey is missing we search. We celebrate when we find Mooey.
The reason we love Mooey, is not because she has a cute stuffed head with no legs. Mooey is not made out of expensive cloth. Mooey is valuable to us because we love Isabelle. The object of our affection is Isabelle.
When Isabelle stops loving Mooey, we won’t care abou Mooey.
If I lost Isabelle, and said, “Here is Mooey,” my wife would go crazy.
In our churches, I see good intentions…but we let the “stuff” become the object of our affection, when the only reason the “stuff” is important, is because of Jesus. Jesus is all we need. Jesus is all we want.
Stuff will never change a life, or transform a community. We’ll end up with Brand Schizophrenia.
Our only motivation should be that we know Jesus can transform lives.
The reason we do it is because of Jesus.
Brand Schizophrenia kicks in and we don’t know who’s vision we are. Are we God’s vision?
Sometimes we say we are one thing, but the truth is, we do another thing.
We must manage brand.
What happens?
I want to be who God made me to be. When I try to manage myself, there is an authenticity that leaves the room. People who manage everything they do…to get to a certain goal…are inauthentic.
We try to perfect brand.
We chase after excellence…trying to improve on everything.
We stop being about “effectiveness” and pursue the “stuff” of image.
We need to be who God made us to be.
Be who you are supposed to be….
Be authentic and be you.
If it is just about the stuff…just go work in the marketplace and make some money.
If it is just about the stuff….put up a sign to encourage people to get a better “hobby” than church. Church is not a “hobby.”
I want to pour my life into something that matters.
Examine who we are – in Jesus – and who we are supposed to be as a church.
Only then can we find our brand, only then, when we know our mission.
Shawn illustrated the point:
On a trip….I realized I had no idea where we were going.
I looked up and realized, “I don’t know where we are.” I was making great time but had no idea where we were going.
Sometimes I feel like that’s where we are with our stuff.
Where are we driving? What difference will our destination make?
Competing voices make us ineffective.
And I believe that “effective” is what the goal is supposed to be….reaching people for Jesus.
Are we trying to be a church that God never created us to be…so we can do things that God never created us to do?
Ask: Who did God create us to be?
What did God create us to do?
BRAND does NOT equal STUFF.
Brand is much more. Brand is a deep seated feeling of what people think of us.
BRAND: the aftertaste left by and emotional experience.
What is the aftertaste people have?
This culture is looking for an experience, something to touch and feel. I want to feel the music. I want to feel the media. I want to go to your website and feel like I know you a little better.
Shawn added another illustration:
Welcome to MOE’S. (unique Mexican menu)…Shawn orders a “Naked Joey.” I drink Diet Coke and Mountain Dew. I haven’t had a drink of water since 1982. I eat…and take a sip of Diet Coke…only to discover, “Oh no! This is Mr. Pibb! Oh no!” That is a BAD experience.
I went over and said, “Something is wrong with your Diet Coke.”
What if they said, “We’re sorry. We’ll call Diet Coke and insist they get a new logo?”
Or what if they said, “We’ll call and ask them to change the formula for Me Pibb?”
Of what if they said, “We’ll call and ask that Mr. Pibb becomes Diet Coke?”
Do we do that in church?
How do we respond?
Try to keep people convinced they are wrong and they should like us?
Try to get a better marketing “brand” and just keep doing what we do?
Do we answer the questions people are asking?
Or should we say, “We better drink from the fountain.”
Someone wasn’t paying attention when they hooked up the canister of Diet Coke to the fountain nozzle for Mr. Pibb. We need to pay attention to the details.
We need to find out who we are.
We need to do good things. Do good things over and over and over again.
Find out what people need. Give an experience with an after-taste that says, “That’s where I need to go.”
If God didn’t call us to do it, even if it is a good thing, would it be sin?
We are attracted to sin, especially when it is wrapped in a good thing.
Follow another illustration Shawn utilized:
“Isabelle said, ‘I want to touch the poop!’”
Shawn’s wife said to him, “We’re in the back yard…you didn’t pick up the dog poop…Isabelle is determined to touch it.”
I see all this stuff around me that God didn’t make me to do. But I want to do the stuff! I want to touch the poop! Whatever God didn’t create for us to do…is all poop!
If we are not meeting the experience…lives will not be changed.
That’s what it all boils down to…changed lives.
God uses us! And he uses stuff we create.
And we use all these things to see people step across a line that changes their entire eternity!
We dare not worship the stuff.
We worship the Creator of the stuff.
Our Sr. Pastor sensed that God was telling him, “This is not who I created you to be.” He felt something had gone wrong. Something was missing. He went on a sabbatical. Our number one purpose was to help people connect with God and become the people of God.
He traveled and asked God, “How do we get back to that place?”
He sat down and said, “I don’t know what it’ll look like ten years from now..but I want to know what God has called us to be.” He sat down and wrote it out.
This is Seacoast.
- We are Spirit Filled. It is the Holy Spirit! It is God!
- We are practical. Not a lot of talk without action.
- We are non-spooky. We are not a spooky church doing spooky things.
- We offer a mystical experience. We light candles. We pin things to a cross. Our services last as long as they last.
- We are in multiple locations.
- We are on the cheap. We are cheap.
That is our DNA. That is the experience we want to create. We ask – with every idea that comes up – and measure everything we do by asking those questions. We want to be who God uniquely gifted us to be, so we can do what God uniquely called us to do.
Shawn’s Challenge:
Don’t try to be someone else.
Find out who you are as a church.
Start doing something – with who you are – so people have an after-taste that changes who they are.
Ephesians 1:18 - “I ask God to make your eyes focused and clear, so you can see exactly what it is God is calling you do…”